Table 8


Name of DiagnosticDetails of DiagnosticInvestmentOrder Diagnostic
Was there a case for starting the businessAn assessment to determine whether the business should have been started in the first placeFree
Does the business have the characteristics of successful businesses or of failing businessesThis assessment compares the characteristics of the business against a bench mark of successful businesses25Download Diagnostic
How healthy is the business and does it have potentialThis diagnostic examines the business and its current potential25
Is the business in an attractive industrySuccessful businesses play in attractive industry. Is your business?25
Business Model Initial AssessmentDoes the business model provide value to its customers and does the business capture some of that value?50
If the above diagnostic conclude that the business is viable and yet it’s doing badly , we must consider that elements of the business model are not working. The next set of diagnostics focus on these elements
ElementDetails of DiagnosticInvestmentOrder Diagnostic
Value PropositionThe diagnostic examines the value that the business offers its customers50
SegmentationThe diagnostic examines whether the business has a distinct set of markets it is trying to appeal to50
Culture and RewardsThe diagnostic examines the culture of the business,its remuneration policies and the interaction of the two to generating success200
Marketing and SalesThe diagnostic assesses the marketing and sales contribution of the organization to its current situation200
LeadershipThe diagnostic assesses the current leadership and its ability to deal with the challenges200
Customer RelationsThe diagnostic assesses the organization’s ability to deal with the problems of its customers.200
Cost StructureThe diagnostic assesses the cost elements of the organization200

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