If the above diagnostics conclude that the business is viable and yet it’s doing badly , we must consider that elements of the business model are not working. The next set of diagnostics focuses on these elements.



Is Your Market Attractive?Business Model Initial AssessmentExiting

Name of Diagnostic

Details of Diagnostic

Cost US$

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Was there a case for starting the business An assessment to determine whether the business should have been started in the first place 1
Does the business have the characteristics of successful businesses or of failing businesses This assessment compares the characteristics of the business against a bench mark of successful businesses 1 Download Diagnostic
How healthy is the business and does it have potential to grow This diagnostic examines the business and its current potential 5

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Is the business in an attractive industry Successful businesses play in attractive industries. Is your business in an attractive industry? 5  
Is Your Market Attractive? Are you competing in an attractive market? 5
Business Model Initial Assessment Does the business model provide value to its customers and does the business capture some of that value? 5
 Element  Details of Diagnostic Cost US$  Order Diagnostic
Value Proposition  The diagnostic examines the value that the business offers its customers  5
Segmentation  The diagnostic examines whether the business has a distinct set of markets it is trying to appeal to  5  
 Culture and Rewards  The diagnostic examines the culture of the business,its remuneration policies and the interaction of the two to generating success  20

Marketing and Sales

 The diagnostic assesses the marketing and sales contribution of the organization to its current situation  20
 Leadership  The diagnostic assesses the current leadership and its ability to deal with the challenges  20  
 Customer Relations  The diagnostic assesses the organization’s ability to deal with the problems of its customers.         20  
 Cost Structure  The diagnostic assesses the cost elements of the organization         20  
                                              Other Assessments   
Does Your Business Require a Part Time CFO? This diagnostic assesses whether the business is manged successfully from a financial perspective          5  
Exiting the Business This self assessment measures the ability of the current owners to quickly exit the business as well as obtain a high price from the buyers.        5