Name of Diagnostic Details of Diagnostic Cost US$ Order Diagnostic
Was there a case for starting the business An assessment to determine whether the business should have been started in the first place 1 Download
Does the business have the characteristics of successful businesses or of failing businesses This assessment compares the characteristics of the business against a bench mark of successful businesses 1 Download Diagnostic
How healthy is the business and does it have potential to grow This diagnostic examines the business and its current potential 5

Download Diagnostic

Is the business in an attractive industry Successful businesses play in attractive industries. Is your business in an attractive industry? 5  

Business Model Initial Assessment

Does the business model provide value to its customers and does the business capture some of that value? 5
If the above diagnostics conclude that the business is viable and yet it’s doing badly , we must consider that elements of the business model are not working. The next set of diagnostics focuses on these elements.
 Element  Details of Diagnostic Cost US$  Order Diagnostic

Value Proposition

 The diagnostic examines the value that the business offers its customers  5


 The diagnostic examines whether the business has a distinct set of markets it is trying to appeal to  5  
 Culture and Rewards  The diagnostic examines the culture of the business,its remuneration policies and the interaction of the two to generating success  20

Marketing and Sales

 The diagnostic assesses the marketing and sales contribution of the organization to its current situation  20
 Leadership  The diagnostic assesses the current leadership and its ability to deal with the challenges  20  
 Customer Relations  The diagnostic assesses the organization’s ability to deal with the problems of its customers.         20  
 Cost Structure  The diagnostic assesses the cost elements of the organization         20  

                              Other Assessments   

Does Your Business Require a Part Time CFO? This diagnostic assesses whether the business is manged successfully from a financial perspective          5  
Exiting the Business This self assessment measures the ability of the current owners to quickly exit the business as well as obtain a high price from the buyers.        5