Business development

To us Business Development means transforming your business from a small owner controlled venture to an enterprise that can be replicated in other locations, that can function without the owner and that can be sold for a large sum of money. To that aim we devote our relationship with clients.

Here are some things to consider:

Working on your business

Answering phones, replying to mail, talking with team members, fighting fires, juggling all the elements of your business at once – marketing, sales, management, operations, finances, cash flow, debtors, creditors, suppliers and more.

You’re extremely busy and you’ve just realized that you forgot to eat lunch again, and someone unexpected has just walked in the door.

Sound familiar?

This is what working in your business means. You’re in the midst of it and trying to handle it all and be everything to everybody.

What if you were to take a few steps back from your business and look at it objectively, saying, “Without me, what would happen? What do I want to happen? What needs to be done to free me up from working in it all the time?”

Just thinking about it, you can sense the huge difference this could make. Imagine taking some time away from day-to-day tasks and looking at your business in the long term. Think of the creative ideas or opportunities you could come up with!

This is working on your business.

Working on your business is the difference between your business just providing you with a job versus helping you attain your personal goals.

Think about why you went into business in the first place.

Financial independence? To be your own boss? To spend more time with your family?

Most businesses fail or never reach their full potential because their owners spend too much time doing the work that the business does, rather than managing and growing it. Creating a systematized way of doing things is the key to breaking this cycle.

So, an important step to start working on your business is to simply develop systems for everything.

Systematizing your business makes it worth more because if at some point, you decide to sell the business, you’re handing over a business worth many times more than when you stated. Simply, because you thought about and developed the systems that allow the business to function successfully without you.

And if you decide to stay involved in the business in some way, you know that it can function independently of you. It’s not your life. You’ve developed a business that you’re a part of…yet you’re still apart from it.

Business model

There are two types of businesses in this world.

  • One where the owners fly by the seat of their pants.
  • The other where the owners plan the future.

A business model is defined as the combination of the following elements:

  • What products or services you sell
  • Who buys them
  • WHY they buy them
  • HOW do you make a profit?

You must clearly understand what value you provide and to whom. Then you must understand why your customers will be willing to meet your price

If you clearly understand these two things you have identified your Valuable Formulae. Your customers come to you because… convenience, location, after sales service, you are the only real choice, you have a unique understanding of their business, your product/service is the best value for money and no one else can supply it and so on.

There is always at least one reason why a customer will buy from you, and these reasons vary over different market segments.

  • Don’t take your Business Model for granted.
  • Know what it is that makes you successful.
  • Keep it relevant to circumstances.
  • In a dynamic business environment a Business Model can lose value quickly, e.g. impact of digital cameras on Kodak, or the impact of direct customer access to online flight and accommodation bookings on traditional travel agents.
  • Businesses with an outdated Business Model are going to feel the pain quickly.

You must re-examine your Business Model and make sure what you are doing is relevant to the current market place, because if you are not doing the right things strategically, the right things will not happen in the rest of your business

Programs

As a member of RANONE, we have access to a wealth of resources and tools that provide business improvement ideas not available anywhere else in the world. We will tap into this rich resource network to help you address such issues as improving cash flow and profits, gain clarity on business and personal goals and develop an action plan to achieve them, and so much more. We’ll work hand in hand with you so you can gain a broader view of what is possible in your business.

For example, we have a system called Targeting Business Results which analyses your financial accounts and presents them to you in graphical format which shows with crystal clarity what has gone right in your business and what has gone wrong. Based on the Four Ways to Grow a Business it shows precisely how you can supercharge your profits.

Our Profit Improvement Programme will analyse your present financial position and using tried and tested formulae show you exactly what changes to make to achieve the profits you desire. We can also help you write the marketing plan to help you achieve your goals.